PBR
Fresno

What is Professional Bull Riders (PBR)?

Professional Bull Riders (PBR) is the premier bull riding organization in the world, featuring more than 800 athletes from the United States, Canada, Brazil, Australia, and other countries competing in over 200 events annually. Founded in 1992 by 20 visionary bull riders who each invested $1,000 to break away from traditional rodeo, PBR has grown into one of America's fastest-growing sports properties with television broadcasts reaching over 405 million households globally.

The sport is simple yet thrilling: match the world's best bull riding athletes against the toughest animal athletes on the planet in an 8-second man-versus-beast duel. Riders compete across multiple tour levels, with the Pendleton Whisky Velocity Tour serving as the primary pathway to the elite Unleash The Beast tour and the richest event in bull riding—the PBR World Finals.

Understanding PBR Scoring and Competition Format

In professional bull riding, each successful ride is worth up to 100 points total—50 points for the rider's performance and 50 points for the bull's performance. Four judges evaluate every ride, with two judges scoring the rider's control, balance, and technique, while two judges score the bull's power, speed, and difficulty. The combined scores are averaged to produce the official ride score.

For a ride to count, the cowboy must stay on the bull for a full 8 seconds using only one hand on the rope. If the rider touches the bull, themselves, or the riding equipment with their free hand, they're disqualified. The bull's performance is just as important—more challenging, unpredictable bulls that buck harder and spin faster earn higher scores, making them more valuable to ride successfully.

At PBR Fresno, competitors will battle through multiple rounds over two days. The top performers from the opening rounds advance to the championship round, where the stakes are highest and the bulls are rankest. Every successful ride earns Velocity Global points that contribute to season-long standings and determine qualifications for the World Finals.

The Pendleton Whisky Velocity Tour Experience

The Pendleton Whisky Velocity Tour (PWVT) launched in 2014 as professional bull riding's premier developmental series, showcasing emerging talent alongside established superstars. This tour is where future champions hone their skills and veterans fight to maintain their competitive edge. The PWVT operates as the most important qualifying pathway for riders seeking to join the elite Unleash The Beast tour.

What makes the Velocity Tour special is the perfect blend of rising stars hungry to prove themselves and seasoned professionals competing with the confidence and expertise gained from years in the arena. The competition is fierce, the bulls are world-class, and every ride matters. Fans witness the raw determination of athletes pushing their limits in pursuit of bull riding glory.

The tour runs in tandem with the premier Unleash The Beast series throughout the season, culminating in May at the World Finals in Fort Worth. With the Fresno event serving as the 24th stop of 26 regular-season events, the pressure intensifies as riders make their final push for championship qualification.

Save Mart Center: Fresno's Premier Entertainment Venue

Located on the campus of California State University, Fresno, the Save Mart Center stands as one of the finest collegiate arenas in the nation. This multi-purpose facility encompasses approximately 450,000 square feet with seating capacity ranging from 3,333 to 18,000 depending on event configuration. The venue has been ranked as the No. 2 top collegiate venue by Pollstar, the leading trade publication for the concert and entertainment industry.

The Save Mart Center opened its doors in 2003 and quickly established itself as a major provider of entertainment and sporting events for California's San Joaquin Valley. The arena features 32 private suites, 1,000 club seats, high-tech video and sound systems, and the iconic 93-foot tall Larry A. Shehadey Clock Tower that serves as the venue's exterior landmark.

For PBR events, the arena's configuration provides excellent sightlines from every angle, allowing fans to experience the explosive power of bull riding up close. The venue offers over 4,000 parking spaces in the North and East lots, with accessible parking available near the arena entrance. Box office hours run Monday through Friday from 12:00 PM to 5:00 PM, with extended hours on event days.

Why Buy PBR Fresno Tickets from Resale Marketplaces

While official ticket sources like Ticketmaster and the Save Mart Center box office provide initial ticket sales, resale marketplaces like BigStub offer distinct advantages for fans seeking the best value and selection. As a trusted ticket broker with over 20 years in business and the highest rating on Trustpilot among ticket resellers, BigStub connects fans with verified sellers offering authentic tickets at competitive prices.

The benefits of using a resale marketplace include access to tickets that may be sold out through official channels, competitive pricing from multiple sellers creating a true marketplace, and transparent up-front pricing with all fees included—no surprise charges at checkout. All transactions are processed securely with buyer protection and verified seller authentication, ensuring fans receive legitimate tickets every time.

Resale marketplaces also provide greater flexibility in seating selection, often offering premium locations that weren't available during the initial on-sale. Whether you're looking for budget-friendly options or seeking the best seats in the house, the competitive nature of resale marketplaces helps fans find exactly what they need at prices that work for their budget.

Planning Your PBR Fresno Visit

Fresno serves as the heart of California's San Joaquin Valley, offering visitors easy access to stunning natural attractions alongside urban amenities. The city enjoys over 300 days of sunshine annually and sits within 90 minutes of three national parks—Yosemite, Kings Canyon, and Sequoia—making it an ideal destination for combining your PBR experience with outdoor adventures.

Downtown Fresno features diverse dining options showcasing the region's farm-to-fork culture, with restaurants highlighting the agricultural bounty of the Central Valley. Before or after the event, fans can explore the historic Tower District, visit the Forestiere Underground Gardens, or enjoy craft breweries and local wineries that celebrate California's agricultural heritage.

For out-of-town visitors, numerous hotels are located near the Save Mart Center and throughout Fresno, offering convenient accommodations at various price points. The venue's central location on the Fresno State campus provides easy access via major highways, making it simple to reach whether you're driving from the Bay Area, Los Angeles, or anywhere in the Central Valley.

What to Expect at a PBR Event

Attending a PBR event is unlike any other sporting experience. The atmosphere crackles with energy as fans pack the arena, the smell of arena dirt fills the air, and country music pumps through the sound system. Before the competition begins, riders warm up behind the chutes while stock contractors prepare their bulls for battle.

Each ride is announced with dramatic flair, introducing both the cowboy and the bull with their competition statistics. When the chute gate flies open, time seems to slow as 1,500 to 2,000 pounds of explosive bovine power erupts into the arena with a rider clinging to the rope. The crowd roars with every buck, spin, and kick. When a rider makes the 8-second whistle, the arena explodes in celebration. When the bull wins, fans show respect for both the animal athlete and the cowboy's courage.

Between rides, PBR bullfighters (formerly called rodeo clowns) keep the crowd entertained while performing the critical role of protecting fallen riders from charging bulls. Their athleticism, bravery, and showmanship add another layer of excitement to the event. Throughout the competition, instant replays on the video screens let fans analyze each ride's technique and scoring.

PBR Safety and Equipment

Professional bull riding has made tremendous strides in rider safety over the past three decades. In 1996, PBR made protective vests mandatory for all competitors—a requirement later adopted by all bull riding organizations. These vests, designed to absorb impact and protect vital organs, have saved countless lives and reduced serious injuries.

Since 2013, any rider born on or after October 15, 1994, must wear a protective helmet. While riders born before this date can choose their headwear, the overwhelming majority now opt for helmets or face masks to protect against head injuries. These helmets are similar to hockey helmets with specialized adaptations for bull riding.

Modern rope technology, improved medical protocols, and specialized training have all contributed to making the sport safer while maintaining its inherent excitement and danger. Sports medicine professionals are present at every event, ready to respond immediately to any injuries, and riders have access to world-class athletic trainers throughout the season.

Frequently Asked Questions About PBR Fresno

When is PBR coming to Fresno in 2026?

The PBR Pendleton Whisky Velocity Tour will be at the Save Mart Center in Fresno on Friday, March 27, 2026 at 8:00 PM PT and Saturday, March 28, 2026 at 7:00 PM PT. This two-night event features the top bull riders competing across multiple rounds with the championship round taking place Saturday evening.

Where can I buy PBR Fresno tickets?

PBR Fresno tickets are available through multiple sources including the Save Mart Center box office, official ticket platforms like Ticketmaster, and trusted resale marketplaces like BigStub. Resale marketplaces often provide competitive pricing from verified sellers with all fees included upfront, making it easy to compare options and find the best value for your preferred seating location.

How much do PBR Fresno tickets typically cost?

Ticket prices for PBR events vary based on seating location, day of competition, and market demand. General admission tickets typically start around thirty to forty dollars, while premium seating and PBR Elite Seats with VIP amenities command higher prices. Two-day packages offering access to both nights of competition often provide better overall value compared to purchasing single-day tickets separately.

What is the Pendleton Whisky Velocity Tour?

The Pendleton Whisky Velocity Tour is the primary developmental series in professional bull riding, serving as the most important pathway for riders to qualify for the elite Unleash The Beast tour and the PBR World Finals. Launched in 2014, the PWVT features both rising stars and established veterans competing for crucial Velocity Global points that determine season-long standings and championship qualifications.

How long does a PBR event last?

A typical PBR event lasts approximately two to three hours from start to finish. The competition includes an opening ceremony introducing the riders, multiple rounds of bull riding with usually eight to ten matchups per round, entertainment from bullfighters between rides, and the championship round featuring the top performers. Doors typically open one to two hours before the scheduled start time.

Is PBR appropriate for children and families?

Professional bull riding events are family-friendly and appropriate for children of all ages. The sport offers excitement that captivates young fans while teaching lessons about courage, determination, and sportsmanship. The Save Mart Center provides a comfortable, safe environment with concessions and restroom facilities throughout the venue. Many families make attending PBR events an annual tradition.

What should I wear to a PBR event?

PBR events have no formal dress code, and fans typically wear casual, comfortable clothing. Western wear including jeans, boots, and cowboy hats is popular and adds to the atmosphere, but not required. Dress for indoor arena temperatures which can vary, and comfortable shoes are recommended as you may walk significant distances within the large venue. Many fans wear PBR merchandise or clothing supporting their favorite riders.

Can I meet the bull riders at PBR Fresno?

While formal meet-and-greet opportunities vary by event, PBR riders are often accessible to fans before and after competitions. Many riders sign autographs and take photos near the arena concourse or at designated fan zones. Following riders on social media platforms like Instagram and Facebook can provide information about appearance schedules and opportunities to interact with your favorite athletes during the event weekend.

What makes the Save Mart Center a good venue for bull riding?

The Save Mart Center ranks among the finest collegiate arenas in America, offering excellent sightlines from every seat, state-of-the-art sound and video systems, and comfortable amenities including club seating and luxury suites. The venue's configuration for PBR events places fans close to the action, allowing them to feel the power and intensity of bull riding while maintaining safe viewing distances. With ample parking and convenient campus location, the Save Mart Center provides an ideal setting for professional bull riding.

How does PBR scoring work?

Each successful bull ride is scored up to 100 points total, with 50 points possible for the rider and 50 points for the bull. Four judges evaluate each ride—two judge the cowboy's technique, control, and spurring action, while two judge the bull's difficulty, power, and bucking pattern. The judges' individual scores are combined and divided by two to produce the final ride score. Higher-scoring bulls are more difficult to ride, making successful rides worth more points.

What happens if a rider gets hurt during the event?

Professional bull riding has comprehensive medical protocols in place for every event. Sports medicine professionals including doctors, athletic trainers, and paramedics are stationed at the arena with immediate access to the competition area. If a rider is injured, medical personnel respond within seconds to provide assessment and treatment. Ambulances are on standby, and serious injuries result in immediate transport to nearby medical facilities. The PBR prioritizes rider safety and has significantly reduced injury rates through mandatory protective equipment and improved safety protocols.

Are there food and drinks available at the Save Mart Center?

The Save Mart Center offers numerous concession stands throughout the venue serving a variety of food and beverage options including traditional arena fare such as hot dogs, nachos, popcorn, and pizza, plus local specialties. Beer, wine, and non-alcoholic beverages are available for purchase. Prices are typical for arena events. The venue has exclusive beverage agreements, so outside food and drinks are generally not permitted, though exceptions are made for specific dietary or medical needs.

Can I bring a camera to PBR Fresno?

Personal cameras and smartphones are typically permitted for non-professional photography at PBR events. Fans can take photos and videos for personal use from their seats. However, professional camera equipment including detachable lenses, tripods, and video recording equipment may be restricted. Flash photography is discouraged during rides as it can distract riders and spook bulls, creating dangerous situations. Always check the Save Mart Center's specific camera policy before the event.

What is the difference between PBR Elite Seats and regular tickets?

PBR Elite Seats offer a premium VIP experience beyond standard ticketing. Available in two tiers, Elite Seats include prime seating locations with optimal views, access to a personal on-site concierge at the PBR fan loyalty booth, and additional exclusive amenities that enhance the event experience. These premium tickets are designed for avid fans seeking the ultimate bull riding experience with elevated comfort and service. For more information about Elite Seats and pricing, contact PBR Rewards at 800-732-1727.

Why are Velocity Global points important?

Velocity Global points serve as the currency of success in the Pendleton Whisky Velocity Tour, determining which riders advance to the elite Unleash The Beast tour throughout the season and which athletes qualify for the PBR World Finals in May. Points are awarded based on ride scores and finishing positions at each event, with higher-stakes events offering more points. Riders compete all season to accumulate points, and the top performers in the Velocity Global Standings earn their shot at competing for the World Championship and the million-dollar bonus.